5 Basic Ingredients Of The Marketing Plan

A marketing plan gives your company a flying start and works cost-saving. This plan fulfills the set objectives in the business plan. You can use an external agency for this purpose, but by writing the marketing plan yourself you will also gain more insight into your company. At any cost, you must remember the following things  5 basic ingredients of a marketing plan.

  1. Internal and external analysis

You must be aware of the matters that is used in your field and environment. With an external analysis you can identify the market, customers and your competition. What are your strengths and weaknesses? You can do this, by applying the SWOT system: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. An internal analysis describes the state of affairs in your company and mirrors them to the competition.

  1. Strategy 

With a marketing strategy you determine the goals you want to achieve with your company in the long term. By setting provisional (and measurable) targets you can quickly make smaller jumps which helps you to reach your long term goals. You also have to find a good balance between ambition and false modesty. If you are setting an easy and achievable target then  you will not gain much in comparison with the competition, but thinking too big can also cause disastrous consequences. The marketing mix is a useful tool for determining your marketing strategy.

  1. Target group

For whom are you going to work and how do you intend to market your product? You should find out which target groups apply to your organisation . This can vary greatly per company and sector. In this way, consumers can be your main target group, but you can also focus primarily on the intermediate or retail trade. Do not forget to describe your ideal customer or clients in detail, also known as gauge. This makes it easier to make a realistic estimate of the size of your target group.

  1. Budget

Your budget must also be determined in the marketing plan. Whether you have more than sufficient starting capital or not, you will have to specify how much money you can make available for the various market segments (product development, price discounts, etc.). Calculate per product how much money you are expected to spend.

  1. Evaluation

Have you completed your marketing plan? Then you are not there yet, because a company should always move on towards the future plan to make your company grow faster.

In short: If you work on the plan then you can see a growth in your company after 6 months from the point you started.

Make sure that you regularly evaluate your marketing plan.

This allows you to quickly adjust when objectives or targets are not being met and you will not be surprised at the end of the year.

4 Marketing Tips For Starters

Starting a business is one thing, but selling your product or service successfully is often another story. Without brand awareness and a stable growth of customers or clients, there will be no real success. But how do you, as a start-up, reach as many potential customers as possible? You can read this in the article below here are very important 4 marketing tips for starters.

  1. Make it personal

When setting up a marketing campaign, try to give a personal touch to products or the service that you will put on the market. Generally speaking, people are more likely to buy a product when they can identify the product with them. One product lends itself more than the other; the latest app in the field of navigation may be easier to promote in certain target groups than others- for example – a toaster that prevents the burning of slices of bread. But if you focus on bringing the message how this toaster will change the consumer’s life in a positive way (“Never again burnt toast!”), People will soon become convinced of the necessity of this product.

  1. Appearance counts

Marketing is not only about the quality of a product or service, but the presentation also plays an important role. Whether it concerns making a choice for the packaging material, assessing the design of a new business website and accompanying brochure or determining a design for your business cards: be prepared to spend time, energy and possibly money on it. The eye wants something too. So you may soon give a presentation about your product or brand in a business relationship, make sure that it is taken care of down to the last detail. Apart from the content, marketing also contributes in making a good first impression.

  1. Take search engine optimization (SEO) seriously

In the year 2018 you, as an entrepreneur, can no longer ignore search engine optimization (often abbreviated as SEO). Using this way you can try to optimize the content (content) and the navigation of a website, so it will be ultimately scored better in Google and in other search engines. Customers come out faster to your website instead focused on your competitors. Most starting entrepreneurs do not yet have an extensive marketing budget. Compared with other marketing techniques, investing in SEO is relatively advantageous, though – if you were not born with a pen in hand – you will have to hire a copywriter to create and share new relevant content.

Good SEO results cannot be achieved in a week of time. Keep in mind that this is a certain period of time before you will actually see a stable upward trend in visitor statistics. But if you invest the necessary time and energy in SEO in the start-up phase of your company, you can reap the benefits soon or later.

  1. Approach your target group actively

If you want to bring your product or service to the attention of your target group, you can of course approach the media, but actively approaching consumers or potential clients is just as effective in many cases. Imagine: you recently started as a freelance HR consultant and you have experience with supervising employees who have faced with a dismissal procedure. Then there is a chance that part of your online network is on LinkedIn. Make sure you log in to the right groups and know what is going on inside these circles. Approach the people (where you see opportunities as an entrepreneur) who are faced with a problem or who have asked a specific question in a personal, but non-committal way.

If you promote your products or services on social media, you should always be prepared for questions and / or complaints from your followers and come to a timely and adequate response. Set up alerts so that you know when and by whom your company or brand was spoken and, if necessary and possible, contact the person who said something about your product or service. Someone can have a well-founded complaint about your company (late or incomplete delivery, broken wire, etc.), but if you speak to this person in person and in a friendly way and you can quickly come up with a solution, you can kill two birds with one stone: you can save the reputation of your company, more importantly, you probably still have a satisfied customer.

SEO Writing Tips To To Attract More Audience

Copywriting using search engine optimization is important, especially if you want to create an impression online. SEO copywriting can help your website rank on search engines by reaching more target audiences. However, the problem today is that there are websites with contents that are not relevant to what they truly are promoting. Another problem about most of these websites is that they cannot create the best contents to entice readers. In the end, they are often left with no choice but to write again.


If you want to help your online marketing campaign, you have to make sure to commit yourself to knowing how to write the best and compelling articles all the time. Remember that articles are great for your online campaign. Search engines love contents, and it leads to a better chance to help a website rank well. However, writing is not all about traffic and ranking. You must likewise consider how to engage readers to read your posts, otherwise you will not reach new clients. This article encourages you to write accordingly; not only to help you rank on search engines, but to create compelling articles as well.

Steps In Creating Great-Reading Articles All The Time

  • Know your target audience – Knowing your target audience is important to help you write what you really need to write. Your articles and posts will not matter if they do not appeal to your target audience. As much as possible, write posts related to your audience so they can relate to it. This will let them get back for more of your posts.
  • A persuading and catchy title is important – If you want readers to be engaged to your article, then writing a compelling headline is important. It is the first part of the post that your readers will check. Your headline must be enticing enough to let your readers read through the body of your article. Do not forget to have your target keyword included in the headline as well.
  • Subheadings are important – Subheadings are important to help your article have a sense of order. Also, make sure that the subheadings you will use are catchy. Subheadings are likewise helpful to guide your reader, and to help divide the article body to what really matters.
  • Make sure to select a good font style (and size) – If you want to have an engaging article, then you have to likewise consider the right font style and size. Choosing the right font will help your post be more recognizable and more readable. Furthermore, there are some fonts are are web-safe.
  • Write more contents – You have to write more contents. A sizeable content is helpful for ranking on search engine. Longer posts will likewise help you have more value when it comes to readers. A post consisting of 1000 words above can establish expertise and authority.
  • Short, concise paragraphs – Instead of having a large chunk of paragraph, you have to make sure to shorten them. A brief and concise paragraph is more appealing and more readable. A huge chunk of paragraphs can be boring to most people.
  • People love answers – If you want to have a more interesting article, then you have to answer the questions that you leave on your posts. If you answer the questions of your readers, then you can prove yourself to be an effective writer.
  • Keep your posts up to date – This is a must if you wish to deal with your audience right. You have to make sure to update your posts on a regular basis. You must know that search engines favor the websites with fresh posts. Likewise, your prospects want the same thing. Make sure to write fresh, accurate and updated posts all the time.
  • Trending is important – If you can create articles that are currently trending, then you have to. This is important to get more audience. As long as the trending topic is related to your niche, then you can create it. Today, people want to get the latest and newest news.

The Best Ways To Deal With Copywriting

SEO copywriting is not complicated. All you have to do is to know the pointers mentioned above to help you create the best post for your audience. You can likewise get more information on prolixmedia.com about these copywriting methods. This will definitely give way for your online marketing to become successful.

Fundamental Steps To Enhance Your SEO Campaign

In the past few years, internet marketing has become the most efficient way to promote businesses and products. It is a vast space that helps everyone who wants to reach new clients. However, online marketing is as important as your own business. If you wanted to have a positive result from this type of marketing, then you have to dedicate yourself to it. The businesses that look to increase the recognition of their brands, as well as the sales and leads, will find internet marketing interesting.

Today, there are different strategies that can help enhance your SEO campaign. If you want to get a success in using this type of marketing, then you have to consider the fundamental steps to help you be introduced to the vast world the it offers. It is of great importance to recognize how critical effective campaign is when it comes to search engine optimization. Take a look at the tips that can help you have a solid approach in terms of marketing online.


What Are The Steps You Must Take To Have An Effective Online Marketing Campaign?

  • Understanding your targeted market – It is important to understand your target market. Focus on the target market by knowing their distinctive attributes. However, not all businesses get luck in their first attempt to look for a target market. A lot of new online businesses focus on the niche and the product that they find interesting. Then, they begin to market about it. However, this is not helpful, as it only lets you lose your way in having a specific target market.

There are different ways to help you know your target market. First, you have to know your recent customer base. Their key demographics are important. Second, you have to focus on target market research. If you have the money to spend, then you have to invest in it. This is important for you to get all the help that you need to have an effective internet marketing campaign. On the other hand, if you are new to this business, then you have to take a look at the people in your target business. You have to determine where they are always online. You have to reach out to them.

  • Give people what they want – If you are done in understanding your own target audience, then you have to start working in knowing what they wanted. Create services and products according to the needs of your prospects. It is easy to find your audience if you know your own business extensively. You can even fill the gap of there is any.
  • Make sure to deliver the good stuff – Delivering the good stuff to your audience is important. Once you find the specific people who want to take advantage of your business and product, then the next thing to do is to deliver all the good stuff to them. Even if you have an SEO campaign, make sure that it works. Before you make an offer to your target audience, know the cost of your services and products. You must know the pricing of your competitors. This helps you to know the cost that is ideal for your audience.
  • The right promotion method is important – There are different ways to promote your business online, but make sure to know which ones can help you. Search engine optimization is one of the best ways to promote your business, as well as social media marketing. These two will help enhance your audience and take advantage of opening doors to new prospects.
  • Have an effective communication plan – Now that you have come here, then you have to know how to develop an effective communication plan for your audience. You must first know the goal of your online marketing campaign. Also, make sure to know the message you wish to convey about your target market.

Why Do You Want To Have An Effective Internet Marketing Strategy?

Remember that for your internet marketing to be effective, you must have the right message to be conveyed to your target audience at the right time. This way, you will never have any problems when it comes to having an efficient business. The internet can offer all help to help your business flourish. Just be sure that you are doing it right.