A Marketing Plan In 7 Steps

In some way you should have to get your new product or service in the spotlight. But where to start? Writing a good marketing plan will make your plans concrete and the chance of success gets greater each time. In this article you can read how to do that.

Step 1: Collect information about customer and competitor

Collect good marketing starts with information about your target group, the market, competitors and of course your product or service. Take this thoroughly; it is not a rocket science. With a simple survey among your existing and / or potential customers, you can come a long way. If necessary, get them to cooperate with offering a gift or discount. It is recovered quickly. What does your target group think of your product? If they did not buy it, why they didn’t? Research specialized sites and professional journals on market for more information.

Step 2: Determine which market you want to serve

Defining your market is very important in order to use your marketing budget efficiently. A maker of small sports cars does not have to compete against Volkswagen or Renault, but will have to focus his marketing on a small segment of enthusiasts. His marketing plan will have to be focused strongly on the needs of that target group. The sales and communication channels must connect to this.

Step 3: Focus on your product or service

Positioning is the backbone of your marketing plan. What place does your product or service take on the market? Does it have a special feature such as: innovative, handy, only for women, original Amersfoorts? It is about the core message that you want to convey in your statements. It determines to a large extent about how you talk about your product or service. You have very different expressions about paint than about ice creams.

Step 4: Consider the life phase of your product or service

The life phase of your product determines to a large extent what your marketing looks like. In many cases, a new product or service will market you differently (‘new!’) Than a product that has existed for some time (‘proven formula’). You use other sales channels and a different pricing.

Step 5: Clear your target group

Men or women? Elderly or young people? Hip birds or cautious middle classes? Residents of Groningen or the whole world? Segmenting by target group is an important part of the marketing plan. You can think of training, residence, faith and socio-economic background. Which approach is appropriate? Do you also know where the majority of your target group is located?

Step 6: Investigate the buying behavior of your customers

People drive for a nice bread. Droplets, however, they buy on a spur of the moment when they are at the checkout. By knowing where and when they make a purchasing decision, you can focus your sales efforts very specifically on your target group. The baker with the tasty bread has much more mouth-to-mouth advertising in the area than the maker of liquorice.

Step 7: Set your marketing budget

Money that you spend on marketing needs to be recouped later on. It makes no sense to spend more than you get out of profit. However, you do not earn money if you do not spend anything on marketing. Sit down with a large sheet of paper and count: how do your expenses outweigh the possible extra income? How do you use your marketing euro most efficiently?

4 Marketing Tips For Starters:

Starting a business is one thing, but selling your product or service successfully is often another story. Without brand awareness and a stable growth of customers or clients, there will be no real success. But how do you, as a start-up, reach as many potential customers as possible? You can read this in the article below: 4 marketing tips for starters.

  1. Make it personal

When setting up a marketing campaign, try to give a personal touch to products or the service that you will put on the market. Generally speaking, people are more likely to buy a product when they can identify the product with them. One product lends itself more than the other; the latest app in the field of navigation may be easier to promote in certain target groups than others- for example – a toaster that prevents the burning of slices of bread. But if you focus on bringing the message how this toaster will change the consumer’s life in a positive way (“Never again burnt toast!”), People will soon become convinced of the necessity of this product.

  1. Appearance counts

Marketing is not only about the quality of a product or service, but the presentation also plays an important role. Whether it concerns making a choice for the packaging material, assessing the design of a new business website and accompanying brochure or determining a design for your business cards: be prepared to spend time, energy and possibly money on it. The eye wants something too. So you may soon give a presentation about your product or brand in a business relationship, make sure that it is taken care of down to the last detail. Apart from the content, marketing also contributes in making a good first impression.

  1. Take search engine optimization (SEO) seriously

In the year 2018 you, as an entrepreneur, can no longer ignore search engine optimization (often abbreviated as SEO). This way you will try to optimize the content (content) and the navigation of a website, so it will be ultimately scored better in Google and in other search engines. Customers come out faster to your website instead focused on your competitors. Most starting entrepreneurs do not yet have an extensive marketing budget. Compared with other marketing techniques, investing in SEO is relatively advantageous, though – if you were not born with a pen in hand – you will have to hire a copywriter to create and share new relevant content.

Good SEO results cannot be achieved in a week of time. Keep in mind that this is a certain period of time before you will actually see a stable upward trend in visitor statistics. But if you invest the necessary time and energy in SEO and in the start-up phase of your company, you can reap the benefits soon or later.

  1. Approach your target group actively

If you want to bring your product or service to the attention of your target group, you can of course approach the media, but actively approaching consumers or potential clients is just as effective in many cases. Imagine: you recently started as a freelance HR consultant and you have experience with supervising employees who have faced with a dismissal procedure. Then there is a chance that part of your online network is on LinkedIn. Make sure you log in to the right groups and know what is going on inside these circles. Approach the people (where you see opportunities as an entrepreneur) who are faced with a problem or who have asked a specific question in a personal, but non-committal way.

If you promote your products or services on social media, you should always be prepared for questions and / or complaints from your followers and come to a timely and adequate response. Set up alerts so that you know when and by whom your company or brand was spoken and, if necessary and possible, contact the person who said something about your product or service. Someone can have a well-founded complaint about your company (late or incomplete delivery, broken wire, etc.), but if you speak to this person in person and in a friendly way and you can quickly come up with a solution, you can kill two birds with one stone: you can save the reputation of your company, more importantly, you probably still have a satisfied customer.