5 Basic Ingredients Of The Marketing Plan

A marketing plan gives your company a flying start and works cost-saving. This plan fulfills the set objectives in the business plan. You can use an external agency for this purpose, but by writing the marketing plan yourself you will also gain more insight into your company. In any case, you must include the following items: the 5 basic ingredients of the marketing plan.

  1. Internal and external analysis

You must be aware of matters that play in your field and environment. With an external analysis you identify the market, customers and your competition. What are your strengths and weaknesses? You can do this, for example, by applying the SWOT system: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Or, in plain Dutch: strengths, weaknesses, opportunities and threats. An internal analysis describes the state of affairs in your company and mirrors them to the competition.

  1. Strategy

With a marketing strategy you determine the goals you want to achieve with your company in the long term. By setting provisional (and measurable) targets you can quickly make smaller jumps and the general long-term goal will be more manageable. Find a good balance between ambition and false modesty: with too easily achievable targets you will not gain much in comparison with the competition, but thinking too big can have disastrous consequences. The marketing mix is a useful tool for determining your marketing strategy.

  1. Target group

For whom are you going to work and how do you intend to market your product? Under marketing target groups you set out which market parties, ie your potential customers, apply to your organization. This can vary greatly per company and sector. In this way, consumers can be your main target group, but you can also focus primarily on the intermediate or retail trade. Do not forget to describe your ideal customer or client in detail, also known as gauge. This makes it easier to make a realistic estimate of the size of your target group.

  1. Budget

Your budget must also be determined in the marketing plan. Whether you have more than sufficient starting capital or not, you will have to specify how much money you can make available for the various market segments (product development, price discounts, etc.). Calculate per product how much money you are expected to spend.

  1. Evaluation

Have you completed your marketing plan? Then you are not there yet, because a company is always on the move.

Due to circumstances your company can grow faster or much slower.

In short: what applies to your company at the beginning of the year can have changed completely six months later.

Make sure that you regularly evaluate your marketing plan.

This allows you to quickly adjust when objectives or targets are not being met and you will not be surprised at the end of the year.

How To Promote Your Brand

Whether you are a business owner of a long term business or someone who is starting up, or even if you work for someone else, your “personal branding” is important. Your brand is how people will see you and how they will recognize you.

You’ll want them to think about your business every time they see you, or think about you every time they see your brand right?

Here are some ways to promote your brand to help you accurately and effectively be successful:

Play big

Have you been playing it small? Are you always shunning compliments and stop at the sight of risks? Maybe it is time to step up your game a bit. If you want to be successful, act like it. Be there, put yourself there. When you always put yourself down then you are just putting yourself away from your goals.

Broaden your network

Every relationship is important. In order to be successful, you have to broaden your network. Build your relationship with the right people, engage with people with the same interests as you. Let them know you exist. Let them connect to you too. This will give you more opportunities and probabilities of success.

Be someone they would want to listen to

If you really want to be out there, then you should start guest-blogging. Look for blogs that your target audience would want to read and subscribe to. Contact the editor or the owner of the blog about a possible collaboration or guest blogging. This will put your name out there. Their readers will be able to read what you write and link back to your site.

Think of your target market

Thinking too much of what your business can do for you is not going to help you. What you can do instead is to think about what your target audience need. Give them what they need and watch them respond to your brand and make it work for you. It may seem a little unfair at first, but when you start reaping what you receive from giving, then you will understand.

Be what you want to be

The most important key to personal branding is your image. Of course you will want to portray someone whom your target audience will believe in and look up to. Before you post or say anything, think about it. Is it in line with the image that you are trying to portray? If it is contradicting, then you might as well not post it anymore. The key of course is being yourself, but you may want to step it up a bit to increase your chance to success.


Personal branding is very important to any business. How you portray yourself to others and how you will be known is important. It is vital to be yourself, but it is also important to revisit your goals. What do you want to accomplish? What are you doing this for? Once you have answers to this questions then start your promotion for your personal branding.