How to Choose the Best Wheel for Your Bike

The Bike Wheel mounted with steel spokes was invented more than 120 years ago, to replace the first bike wheel made entirely of wood, similar to the wheels of a carriage. It not only greatly reduced the weight, but had its durability significantly increased. Today, a bike wheel can withstand more than 100 times its own weight, and in the most extreme off-road conditions, they support peak loads that exceed a quarter of a tone!

THE ROLE OF EACH COMPONENT

This marvel of engineering is divided into three main parts:

Cube: the core of the bike wheel, responsible for 40% of lateral stiffness and vertical absorption, arising from the diameter and distance between the flanges and the body shape. It also houses bearings and shaft, plus the ratchet / free wheel mechanism in the rear hub.

Rails and nipples:

They are the “core” of the bike wheel, and also account for 40% of rigidity, which can be increased or decreased depending on the amount and thickness used in the assembly. The influence of the chosen mounting pattern (crossed or not) is less than the amount and type of radius used – smooth, drawn, aero etc.

Aero:

It gives shape; is responsible for 20% of wheel stiffness. Its profile dictates the rolling characteristics (rougher or softer) and aerodynamics. On bicycle models with conventional brakes, it serves as a brake shoe for shoes. Its weight affects the inertia, that is, in the reactivity to the retakes and accelerations.

HOW TO CHOOSE A BIKE WHEEL


Wheels, just as the frame and the rest of the set, should reflect the experience that the rider seeks during his pedals, as well as suit his weight and power. There are currently as many combinations that it is possible to buy ready or assemble a pair of wheels ideal for each situation, since a single model probably will not meet all the demands, for all situations.

WEIGHT

According to popular belief, the first prerequisite for a bike wheel upgrade is lowering weight. Of course, in the case of a bicycle powered by limited human power, this is relevant, but it is not the most important factor. The total weight of the pair helps to make the bike lighter and, depending on its location and distribution on the wheel, influences the inertia (getting out of the rest state), but it is not the most important factor either.

AERODYNAMICS

This item is super important for road cycling, especially in flat or slightly wavy and rolled circuits, where short, steep and successive climbs do not predominate. Taking into account that most of the time the average speed will be stable, overcoming the air resistance and generating less turbulence will certainly result in higher speed with less effort.

Format, rim profile height and width are responsible for a significant improvement in aerodynamic penetration and also for bike wheel stability in front of cross and side winds. Nothing scarier than losing control of the bike in the face of a strong gust of wind, or nothing more frustrating than spending energy controlling the steering bike wheel because of its inefficiency in the face of crosswind.

RIGIDITY

When we mention rigidity, it can be divided into global, lateral and torsional. Global is the combination of lateral and torsional. Lateral is the ability to withstand lateral deflection, assisting in accelerations (pickups and sprints) and steering precision. And torsional is the ability to withstand the traction imposed by the transmission and braking. No use having light wheels if the energy placed on them is lost in lateral deviation.

MATERIALS

The materials that make up the main parts of a bike wheel certainly influence performance and, more importantly, durability and versatility.

Hoops:

The most common material is undoubtedly aluminum. The quantity and variety of profiles, alloys, widths, finishes, types of construction and reliability of the hoops manufactured with the metal attest the level of evolution reached. In terms of mechanical properties, the aluminum deforms (crumbles) before breaking and can continue to operate for a long time.

With advances in the fabrication of carbon fiber composite components, it is common to find high-performance road or MTB bike wheels that take advantage of the fantastic qualities of the material, such as low weight, rigidity, strength and vertical impact absorption capacity.

For road bike wheel, the carbon allows high profile hoops (60 to 80 mm), as well as weight and mechanical qualities that cannot be imitated by aluminum. However, the technology, although quite evolved, is in rapid evolution, but the price still restricts its acquisition. With each new generation, designers find solutions to deal with the demands on the component, delivering more performance and, especially, greater durability, which is their Achilles heel.

Another point that is starting to improve is the quality of the braking on the models used with rim brakes, something that even today put its users at a disadvantage, especially when facing humid weather. Aluminum in this respect is much more reliable and consistent than carbon, although it is rapidly changing in newer models.

It is clear that if the objective is solely and exclusively high performance, the choice for carbon (if possible) can yield excellent results. But if you rely on something totally reliable, robust and cost-effective, aluminum is still unbeatable.

Rays:

I have already mentioned that, being important pillars of the structure, the best quality models are made of stainless steel and are born from rolls (like a roll of wire) and gain final form through cold mechanical work (drawing, forging and rolling), which make them more resilient.

Flat (constant thickness), variable thickness (larger at the ends than at the center) and aero models (with blade center) are available for different purposes.

Another important item to consider when choosing a pair of wheels for a particular function is the type of spoke. The most common is with the “J” head, which depending on the quality, shape of the flange where it rests and procedures performed during assembly, yields excellent durability and performance. A wheel for training or cycling in remote locations, mounted with J-head radii, will certainly be easier to repair due to the ease of replacement, as this type of lightning is easy to find than the more specific ones.

Another widely used model is the straight head ray. Although present in an increasing number, it is much less common than the traditional, in “J”. There are also spokes made of aluminum and carbon fiber, with incredible performances, but always on bike wheel with extremely high final value, which puts them out of reach of most consumers.

The spokes are connected to the rings through nipples, through threads. The threads of the highest quality rays are rolled – to distinguish them, it is only to measure the diameter, which is greater than the diameter of the ray itself – and the threads of the most economical, cut.

Nipples are also found in different materials, the most common being nickel plated brass and the most sophisticated in anodized aluminum. To assist in the maintenance of lightning stress, there are models with threaded treatment that eliminates the need to use a screwdriver during assembly. The best quality nipples usually have the tool machining surface better machined, to avoid deformation during the rationing tenure.

Buckets:

The vast majority of the best quality cubes have their body in cast or forged aluminum, but there are models with parts in carbon and some rare in fully carbon composite. The flanges that receive the spokes may be high or low (as explained above), angled or perpendicular. And more or less spaced, directly affecting the lateral stiffness, the absorption capacity and the tensile strength, depending on the design of the wheel.

The bearings can be from the traditional ones – with tracks, cones and separate balls, that vary of quality drastically between the basic models and the top of line, in terms of tolerances, finish of the tracks, precision of the balls, hardness of the materials etc. – as sealed cartridge, usually in steel alloys, with balls in retention collars (or not), in a greater or lesser number and, in the same way as the traditional, separate cone and lane, with materials and tolerances that make them more fast and sometimes durable than the more economical models.

There are also ceramic ball bearings and steel tracks of loftier alloys, with tight tolerances, providing the least possible friction and resulting in sensitive gains in power and speed.

The shafts can be in different alloy steel and treatments, or in harder alloy aluminum. But there are some rare models in titanium. The anchorages to the frame vary between those with locking nuts and locking axes. Locations can be made entirely of steel or with parts in aluminum (lever and nut), and shaft in steel or titanium. Through shafts are generally made from aluminum, from harder alloys (7000 series).

Finally, the ratchet mechanism, which has been integrated into the cube with the improvement of the Freehub, by Shimano – which will be the only one mentioned in this article, as it has become standard in the segment of bike wheel with better quality -, is composed of a movable body which receives the set of pinions (cassette), made of steel, titanium or aluminum, and has ratchet mechanism which can be of some different types and is invariably made of treated steel, being the most suitable material to withstand the requirements imposed on the part.

It is worth mentioning that the quality and type of ratchet coupling system varies drastically between the number of splines / notches for engaging and the number of tongues or the popular little monkeys (two, three, four, six, or two toothed rings with up to points of engagement). The evolutions have brought faster-engaging models – with smaller engagement angles, for more immediate responses -, and are more resistant to load and water elements, dust etc.

Which wheels should I have for my road bike? – Wheels buying guide

Wheels are one of the best upgrades for your racing bike. Very nice, you will think, but which wheel should your racing bike have? Custom Bicycle Wheel for the race bike vary greatly in price. From a few hundred euros for a nice decent starter set to thousands of euros for the high-end carbon wheel sets.

Wheel is the most important element of a bicycle

Custom bicycle wheel are one of the most important parts of the product design. They are able to withstand the weight of a cyclist, are responsible for the quality of riding a bicycle. Also, the custom bicycle wheel provide comfort and safety for the cyclist. Therefore, the custom bicycle wheel must be of high quality.

In order to make the right choice, first you need to figure out how to choose the wheels for a bicycle. Wheels consist of a rim, spokes, bushings, chambers, tires. The main criterion by which bicycle owners choose them is the size of the rim and tires. Large custom bicycle wheel are designed for speed dialing and overcoming large obstacles. In turn, small wheels make cycling more compact and maneuverable. Therefore, the choice of wheels for a bicycle will completely hang from the style of riding a bike. The size of the wheels is indicated in inches, sometimes in millimeters. Manufacturers produce wheels in diameter from 20 to 28 inches. Small install on urban folding models.

The biggest custom bicycle wheel attach to highway and road bicycles. For the mountain wheel use a diameter of 26 inches. Tires of bicycles also differ for the drawing put on a protector. The dimensions of the tires are indicated by 2 numbers: the first number indicates the width of the tire, and the second – the landing diameter of the product. For example, take a wheel the size of 40-622. This number indicates that the width of the tire is 40 mm, and the landing diameter is 622 mm.

The tread pattern is selected based on the road conditions in which the bicycle will be operated. For flat asphalt roads, narrow and smooth tires are selected. Wide tires with high treads are perfect for riding on an uneven primer. There are also intermediate versions of tires. They are most often used by tourists. This tires with protectors on the sides. The wheel chambers differ in size and type of nipple. To date, there are three main types: Dunlop, Schrader and Presta. The latter is the smallest. Today, so-called single-tube tires are gaining in popularity. In them, the highway camera is sewn into the inside of the tire. Also become popular and tubeless tires.

The fact that a bicycle has two wheels is well known, but what is the name of that part to be replaced? A custom bicycle wheel consists of six parts:

– Spokes

– Nipples

– Rim

– Body

– Hub

– Axle (quick release or axle)

The middle part of the wheel is the hub. This is the heart of the wheel. On this the body is mounted and the spokes are attached. The body is only on a rear wheel, this is the place where the cassette is mounted. A body can be suitable for a Shimano, SRAM or Campagnolo group. Because the cassettes have different recesses it is not possible to place a Shimano cassette on a Campagnolo body and vice versa. The spokes are attached to the hub. The other end of the spokes is attached to the rim with a spoke nipple. Replacing parts on the wheel is a small job. When replacing spokes, hubs or rims, the custom bicycle wheel must be completely refocused. This is a precise job. Replacing the body is easy to do yourself.

The axle through the custom bicycle wheel ensures the attachment of the wheel to the frame. This can be done with a quick release but it can also be done with a stub axle. With a quick release you can quickly and easily remove the wheel from the frame, the axle remains in the wheel. In the case of a stub shaft, the entire shaft must be swung out in order to release the custom bicycle wheel from the frame.

In order to finish a wheel, it is also necessary to install bicycle tires. Depending on the type of rim you can assemble different types of tires. A folding tire (the most common tire), a tube (tire that is stuck to the rim) or a tubeless tire (without inner tube).

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Find a handyman service singapore at home-has never been so easy since howbro.com, the # 1 DIY site. You can find a handyman, man any hand for your little DIY work at home, you can also ask for help for your small jobs in the garden. Need a big DIY hand? Do you have a water leak, Ikea furniture to install, paint work to do or just a few minor repairs? Book online a building craftsman or home handyman service singapore in your neighborhood. Need help at home for little things? Ask online help from your neighbors, who have the skills to help you with DIY! howbro.com is the site of mutual aid between competent neighbors, available all over France and Belgium, 100% free! Become a howbro.com user and get some help from home to our DIYers!

 

How does it work to find a handyman at home?

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Tips for More Comfortable Cycling

Extra comfort on your bike does not have to be expensive. The Bicycle Fork tested different solutions. We chose a common vowel road as a test course. With simple and cheap interventions, we succeeded in reducing the vibrations on a city bike by 57 percent.

How has it been tested?

With a test bike we have driven at 20 kilometers per hour on the same. For each test drive we have changed one part – a suspension seat post for example – to determine the extent to which it succeeds in damping vibrations. We measured the vibrations on the handlebars and on the saddle. The vibration meter registers the acceleration a hundred times per second. The measured values ​​were then converted to an average value. As a starting point for the vibration test we have taken a bicycle with a fixed saddle, a rigid front fork and Schwalbe Big Apple tires with 4 bar tire pressure. We have taken this bicycle as a standard (100 percent) in order to be able to determine the effects of the different components.

Wider tires

You can increase the comfort of your bike the fastest and easiest by driving with soft tires. A pressure reduction from 4 to 2 bars immediately yields a spectacular result: 32 percent fewer vibrations on the saddle and 35 percent less on the steering wheel.

But of course, you cannot reduce the pressure with impunity. Each tire requires a minimum pressure. If you drop below the recommended pressure, the tire will wear out quickly and you will have a better chance of punctures. The minimum pressure depends mainly on the width of the tire: the wider the tire, the lower the minimum pressure. A tire with a width of 37 millimeters is fitted on most city bikes. The minimum pressure is about 3.5 bar.

If you want more comfortable cycling with soft tires, you will have to fit wider tires. The Schwalbe Big Apple for example. It has a width of 50 millimeters and the minimum pressure is only 2 bars. Unfortunately, many bicycle fork are not suitable for wide tires. The maximum width is limited by the space at the frame, the brakes or the mudguards. Fortunately, more city bikes are equipped with standard wide tires.

Of course, softer tires have a higher rolling resistance. But that disadvantage is highly dependent on the subsurface. On smooth asphalt it is advisable to cycle with inflated tires. But on a bad road surface you can drive faster with soft tires. The vibration reduction not only provides more comfort but probably also more speed because the bike and rider are less shaken.

Not all tires are equally good. Smooth tires appear to be better feathered than rigid tires. We compared the Schwalbe Big Apple with the Schwalbe Marathon Plus. With a Marathon Plus your saddle vibrates 25 percent more, because the belt is stiff and has a thick anti-puncture. For the comfort you better buy the smooth Big Apple. An additional advantage is a low rolling resistance. But because of the thin anti-spill layer you have a greater risk of tire problems.

Suspension seat posts

The traditional solution for more comfort is a saddle with springs. But the saddle of Lepper turned out not to bring any comfort improvement. Now this is a saddle with rather stiff feathers. But do not expect miracles from saddles with smoother feathers.

Resilient seat posts can significantly increase the cycling comfort. We have placed two different models over the klinkerweggetje. The Suntour SP and the Airwings Evolution. The Suntour is a seat post with hinged parallelogram and elastomeric suspension. This combination provides a vibration reduction of 20 percent on the saddle. The Suntour SP has a low price and a solid construction. The Airwings Evolution is a seat post with a normal construction whereby a bar with saddle slides into a tube with springs. With cheap seat posts, this construction provides quick play. With the Airwings not because the pin is equipped with a linear ball bearing. The construction makes the seat post expensive. The Airwings gives a vibration reduction of 27 percent and thus provides a little more comfort than the Suntour SP. But the Airwings tends to mess. You notice that especially when you cycle over a speed bump. Another disadvantage is that the pin springs in the direction of the seat tube. That gives the feeling that your saddle wants to get away from you. The suspension of the Suntour SP in the direction of the back feels much more natural.

Mounting a spring seat post is easy. There are two points to look out for. The diameter of the seat post must match the inside diameter of the frame. If you have too large a frame tube you can buy a filling bush.

In addition, there must be sufficient space between the top of the frame and the saddle rail. For the Suntour SP this is about 12 centimeters and for the Airwings 13 centimeters. If you want your saddle lower, you cannot mount these seat posts.

Suspension fork

A suspension fork increases comfort for your hands, arms and wrists. We have tested two models. The RST 801 and the Post Moderne Cozy – SL. These are simple suspension front forks with only steel springs and a simple elastomer damping. These front forks are also frequently used on city bikes. The vibration reduction of these front forks appears to be small. At the RST this is only 7 percent. The Post Moderne performs slightly better and gives a reduction of 11 percent.

 

Mounting a new front fork is a difficult job due to the parts you have to transfer and cutting the front fork. When you buy, make sure you have the correct size of fork tube (1 inch or 11/8 inch) and the type of steering head bearing (with wire or cordless). And beware: when replacing an ordinary low fork with a high suspension front fork, the geometry of the bicycle fork changes.

Conclusion

Fitting wide, flexible tires and a sprung seat post is simple, inexpensive and delivers a lot of results. Of course, you can also combine soft tires with a sprung seat post. The gain in comfort with Big Apple tires at 2 bar and the Airwings saddle is impressive. The vibrations decrease by 57 percent. The only problem may be that the straps or seat post do not fit. We do not recommend replacing a rigid fork with an inexpensive suspension fork: it is a lot of work and produces little results.

5 Basic Ingredients Of The Marketing Plan

A marketing plan gives your company a flying start and works cost-saving. This plan fulfills the set objectives in the business plan. You can use an external agency for this purpose, but by writing the marketing plan yourself you will also gain more insight into your company. At any cost, you must remember the following things  5 basic ingredients of a marketing plan.

  1. Internal and external analysis

You must be aware of the matters that is used in your field and environment. With an external analysis you can identify the market, customers and your competition. What are your strengths and weaknesses? You can do this, by applying the SWOT system: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. An internal analysis describes the state of affairs in your company and mirrors them to the competition.

  1. Strategy 

With a marketing strategy you determine the goals you want to achieve with your company in the long term. By setting provisional (and measurable) targets you can quickly make smaller jumps which helps you to reach your long term goals. You also have to find a good balance between ambition and false modesty. If you are setting an easy and achievable target then  you will not gain much in comparison with the competition, but thinking too big can also cause disastrous consequences. The marketing mix is a useful tool for determining your marketing strategy.

  1. Target group

For whom are you going to work and how do you intend to market your product? You should find out which target groups apply to your organisation . This can vary greatly per company and sector. In this way, consumers can be your main target group, but you can also focus primarily on the intermediate or retail trade. Do not forget to describe your ideal customer or clients in detail, also known as gauge. This makes it easier to make a realistic estimate of the size of your target group.

  1. Budget

Your budget must also be determined in the marketing plan. Whether you have more than sufficient starting capital or not, you will have to specify how much money you can make available for the various market segments (product development, price discounts, etc.). Calculate per product how much money you are expected to spend.

  1. Evaluation

Have you completed your marketing plan? Then you are not there yet, because a company should always move on towards the future plan to make your company grow faster.

In short: If you work on the plan then you can see a growth in your company after 6 months from the point you started.

Make sure that you regularly evaluate your marketing plan.

This allows you to quickly adjust when objectives or targets are not being met and you will not be surprised at the end of the year.

A Marketing Plan In 7 Steps

Reading a good marketing plan will make your plans concrete and the chance of success gets greater each time. In this article you can read how to do that.

Step 1: Collect information about customer and competitor

Collect good marketing starts with information about your target group, the market, competitors and of course your product or service. Analyse them thoroughly; it is not a rocket science. Using a simple survey among your existing and/or potential customers, you can get lot of information. If necessary, you can make them complete the survey by offering a gift or discount. It can then be recovered quickly. You should come to conclusion about what does your target group think about your product? You should also analyse if they did not buy your product, then why they didn’t buy them? 

Step 2: Determine which market you want to serve

Defining your market is very important in order to use your marketing budget efficiently. A maker of small sports cars does not have to compete against Volkswagen or Renault, but instead he have to focus his marketing on a small segment of enthusiasts who sell small sports cars. His marketing plan will have to be focused strongly on the needs of that target group. The sales and communication channels should also be connected with this.

Step 3: Focus on your product or service

Positioning is the backbone of your marketing plan. What place does your product or service take on the market? Does it have a special feature such as: innovative, handy, only for women, original Amersfoorts? It is about the core message that you want to convey in your statements. It determines to a large extent about how you talk about your product or service. You have very different expressions about paint than about ice creams so make sure that you show the difference in your plan depending on the nature of the product.

Step 4: Consider the life phase of your product or service

The life phase of your product determines to a large extent what your marketing looks like. In many cases, a new product or service will market you differently (‘new!’) Than a product that has existed for some time (‘proven formula’). You can use other sales channels with different pricing.

Step 5: Clear your target group

Men or women? Elderly or young people? Hip birds or cautious middle classes? Residents of Groningen or the whole world? Segmenting by target group is an important part of the marketing plan. You can think of training, residence, faith and socio-economic background. Which approach is appropriate for your target group? 

Step 6: Investigate the buying behavior of your customers

People drive for a nice bread. Droplets, however, they buy on a spur of the moment when they are at the checkout. By knowing where and when they make a purchasing decision, you can focus your sales efforts very specifically on your target group. 

Step 7: Set your marketing budget

Money that you spend on marketing needs will be given back to you later on. It makes no sense to spend more money without making any profit. However, you will not earn money if you do not spend anything on marketing. Sit down with a large sheet of paper and count: how do your expenses outweigh the possible extra income? How do you use your marketing more efficiently? to gain more profit.

4 Marketing Tips For Starters

Starting a business is one thing, but selling your product or service successfully is often another story. Without brand awareness and a stable growth of customers or clients, there will be no real success. But how do you, as a start-up, reach as many potential customers as possible? You can read this in the article below here are very important 4 marketing tips for starters.

  1. Make it personal

When setting up a marketing campaign, try to give a personal touch to products or the service that you will put on the market. Generally speaking, people are more likely to buy a product when they can identify the product with them. One product lends itself more than the other; the latest app in the field of navigation may be easier to promote in certain target groups than others- for example – a toaster that prevents the burning of slices of bread. But if you focus on bringing the message how this toaster will change the consumer’s life in a positive way (“Never again burnt toast!”), People will soon become convinced of the necessity of this product.

  1. Appearance counts

Marketing is not only about the quality of a product or service, but the presentation also plays an important role. Whether it concerns making a choice for the packaging material, assessing the design of a new business website and accompanying brochure or determining a design for your business cards: be prepared to spend time, energy and possibly money on it. The eye wants something too. So you may soon give a presentation about your product or brand in a business relationship, make sure that it is taken care of down to the last detail. Apart from the content, marketing also contributes in making a good first impression.

  1. Take search engine optimization (SEO) seriously

In the year 2018 you, as an entrepreneur, can no longer ignore search engine optimization (often abbreviated as SEO). Using this way you can try to optimize the content (content) and the navigation of a website, so it will be ultimately scored better in Google and in other search engines. Customers come out faster to your website instead focused on your competitors. Most starting entrepreneurs do not yet have an extensive marketing budget. Compared with other marketing techniques, investing in SEO is relatively advantageous, though – if you were not born with a pen in hand – you will have to hire a copywriter to create and share new relevant content.

Good SEO results cannot be achieved in a week of time. Keep in mind that this is a certain period of time before you will actually see a stable upward trend in visitor statistics. But if you invest the necessary time and energy in SEO in the start-up phase of your company, you can reap the benefits soon or later.

  1. Approach your target group actively

If you want to bring your product or service to the attention of your target group, you can of course approach the media, but actively approaching consumers or potential clients is just as effective in many cases. Imagine: you recently started as a freelance HR consultant and you have experience with supervising employees who have faced with a dismissal procedure. Then there is a chance that part of your online network is on LinkedIn. Make sure you log in to the right groups and know what is going on inside these circles. Approach the people (where you see opportunities as an entrepreneur) who are faced with a problem or who have asked a specific question in a personal, but non-committal way.

If you promote your products or services on social media, you should always be prepared for questions and / or complaints from your followers and come to a timely and adequate response. Set up alerts so that you know when and by whom your company or brand was spoken and, if necessary and possible, contact the person who said something about your product or service. Someone can have a well-founded complaint about your company (late or incomplete delivery, broken wire, etc.), but if you speak to this person in person and in a friendly way and you can quickly come up with a solution, you can kill two birds with one stone: you can save the reputation of your company, more importantly, you probably still have a satisfied customer.

How To Promote Your Brand

Whether you are a business owner of a long term business or someone who is starting up, or even if you work for someone else, your “personal branding” is important. Your brand is how people will see you and how they will recognize you.

You’ll want them to think about your business every time they see you, or think about you every time they see your brand right?

Here are some ways to promote your brand to help you accurately and effectively be successful:

Play big

Have you been playing it small? Are you always shunning compliments and stop at the sight of risks? Maybe it is time to step up your game a bit. If you want to be successful, act like it. Be there, put yourself there. When you always put yourself down then you are just putting yourself away from your goals.

Broaden your network

Every relationship is important. In order to be successful, you have to broaden your network. Build your relationship with the right people, engage with people with the same interests as you. Let them know you exist. Let them connect to you too. This will give you more opportunities and probabilities of success.

Be someone they would want to listen to

If you really want to be out there, then you should start guest-blogging. Look for blogs that your target audience would want to read and subscribe to. Contact the editor or the owner of the blog about a possible collaboration or guest blogging. This will put your name out there. Their readers will be able to read what you write and link back to your site.

Think of your target market

Thinking too much of what your business can do for you is not going to help you. What you can do instead is to think about what your target audience need. Give them what they need and watch them respond to your brand and make it work for you. It may seem a little unfair at first, but when you start reaping what you receive from giving, then you will understand.

Be what you want to be

The most important key to personal branding is your image. Of course you will want to portray someone whom your target audience will believe in and look up to. Before you post or say anything, think about it. Is it in line with the image that you are trying to portray? If it is contradicting, then you might as well not post it anymore. The key of course is being yourself, but you may want to step it up a bit to increase your chance to success.

 

Personal branding is very important to any business. How you portray yourself to others and how you will be known is important. It is vital to be yourself, but it is also important to revisit your goals. What do you want to accomplish? What are you doing this for? Once you have answers to this questions then start your promotion for your personal branding.

 

SEO Writing Tips To To Attract More Audience

Copywriting using search engine optimization is important, especially if you want to create an impression online. SEO copywriting can help your website rank on search engines by reaching more target audiences. However, the problem today is that there are websites with contents that are not relevant to what they truly are promoting. Another problem about most of these websites is that they cannot create the best contents to entice readers. In the end, they are often left with no choice but to write again.

stock-footage-close-shot-of-a-female-s-hands-typing-on-a-keyboard

If you want to help your online marketing campaign, you have to make sure to commit yourself to knowing how to write the best and compelling articles all the time. Remember that articles are great for your online campaign. Search engines love contents, and it leads to a better chance to help a website rank well. However, writing is not all about traffic and ranking. You must likewise consider how to engage readers to read your posts, otherwise you will not reach new clients. This article encourages you to write accordingly; not only to help you rank on search engines, but to create compelling articles as well.

Steps In Creating Great-Reading Articles All The Time

  • Know your target audience – Knowing your target audience is important to help you write what you really need to write. Your articles and posts will not matter if they do not appeal to your target audience. As much as possible, write posts related to your audience so they can relate to it. This will let them get back for more of your posts.
  • A persuading and catchy title is important – If you want readers to be engaged to your article, then writing a compelling headline is important. It is the first part of the post that your readers will check. Your headline must be enticing enough to let your readers read through the body of your article. Do not forget to have your target keyword included in the headline as well.
  • Subheadings are important – Subheadings are important to help your article have a sense of order. Also, make sure that the subheadings you will use are catchy. Subheadings are likewise helpful to guide your reader, and to help divide the article body to what really matters.
  • Make sure to select a good font style (and size) – If you want to have an engaging article, then you have to likewise consider the right font style and size. Choosing the right font will help your post be more recognizable and more readable. Furthermore, there are some fonts are are web-safe.
  • Write more contents – You have to write more contents. A sizeable content is helpful for ranking on search engine. Longer posts will likewise help you have more value when it comes to readers. A post consisting of 1000 words above can establish expertise and authority.
  • Short, concise paragraphs – Instead of having a large chunk of paragraph, you have to make sure to shorten them. A brief and concise paragraph is more appealing and more readable. A huge chunk of paragraphs can be boring to most people.
  • People love answers – If you want to have a more interesting article, then you have to answer the questions that you leave on your posts. If you answer the questions of your readers, then you can prove yourself to be an effective writer.
  • Keep your posts up to date – This is a must if you wish to deal with your audience right. You have to make sure to update your posts on a regular basis. You must know that search engines favor the websites with fresh posts. Likewise, your prospects want the same thing. Make sure to write fresh, accurate and updated posts all the time.
  • Trending is important – If you can create articles that are currently trending, then you have to. This is important to get more audience. As long as the trending topic is related to your niche, then you can create it. Today, people want to get the latest and newest news.

The Best Ways To Deal With Copywriting

SEO copywriting is not complicated. All you have to do is to know the pointers mentioned above to help you create the best post for your audience. You can likewise get more information on prolixmedia.com about these copywriting methods. This will definitely give way for your online marketing to become successful.

Fundamental Steps To Enhance Your SEO Campaign

In the past few years, internet marketing has become the most efficient way to promote businesses and products. It is a vast space that helps everyone who wants to reach new clients. However, online marketing is as important as your own business. If you wanted to have a positive result from this type of marketing, then you have to dedicate yourself to it. The businesses that look to increase the recognition of their brands, as well as the sales and leads, will find internet marketing interesting.

Today, there are different strategies that can help enhance your SEO campaign. If you want to get a success in using this type of marketing, then you have to consider the fundamental steps to help you be introduced to the vast world the it offers. It is of great importance to recognize how critical effective campaign is when it comes to search engine optimization. Take a look at the tips that can help you have a solid approach in terms of marketing online.

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What Are The Steps You Must Take To Have An Effective Online Marketing Campaign?

  • Understanding your targeted market – It is important to understand your target market. Focus on the target market by knowing their distinctive attributes. However, not all businesses get luck in their first attempt to look for a target market. A lot of new online businesses focus on the niche and the product that they find interesting. Then, they begin to market about it. However, this is not helpful, as it only lets you lose your way in having a specific target market.

There are different ways to help you know your target market. First, you have to know your recent customer base. Their key demographics are important. Second, you have to focus on target market research. If you have the money to spend, then you have to invest in it. This is important for you to get all the help that you need to have an effective internet marketing campaign. On the other hand, if you are new to this business, then you have to take a look at the people in your target business. You have to determine where they are always online. You have to reach out to them.

  • Give people what they want – If you are done in understanding your own target audience, then you have to start working in knowing what they wanted. Create services and products according to the needs of your prospects. It is easy to find your audience if you know your own business extensively. You can even fill the gap of there is any.
  • Make sure to deliver the good stuff – Delivering the good stuff to your audience is important. Once you find the specific people who want to take advantage of your business and product, then the next thing to do is to deliver all the good stuff to them. Even if you have an SEO campaign, make sure that it works. Before you make an offer to your target audience, know the cost of your services and products. You must know the pricing of your competitors. This helps you to know the cost that is ideal for your audience.
  • The right promotion method is important – There are different ways to promote your business online, but make sure to know which ones can help you. Search engine optimization is one of the best ways to promote your business, as well as social media marketing. These two will help enhance your audience and take advantage of opening doors to new prospects.
  • Have an effective communication plan – Now that you have come here, then you have to know how to develop an effective communication plan for your audience. You must first know the goal of your online marketing campaign. Also, make sure to know the message you wish to convey about your target market.

Why Do You Want To Have An Effective Internet Marketing Strategy?

Remember that for your internet marketing to be effective, you must have the right message to be conveyed to your target audience at the right time. This way, you will never have any problems when it comes to having an efficient business. The internet can offer all help to help your business flourish. Just be sure that you are doing it right.